JBD

Last updated on Wed 29/10/2025 - 09:24
Company Type:  

JBD logoJBD (formerly known as Jade Bird Display), established in 2015 in Shanghai, China, develops micro-LED based microdisplays for near-eye and image projection applications based on its proprietary hybrid monolithic integration technology.

In July 2017 the company demonstrated a 5000 PPI active-matrix group III-V microLED array on Si ICs. In 2019 JBD unveiled more prototypes, including a 2 million nits display and a 10,000 PPI display.

 

In 2020, JBD became the first company to commercially produce microLED microdisplays - 0.3" VGA (640x480) monochrome (red, green and blue) displays. In 2023 JBD started shipping engineering samples of single-panel RGB microLED microdisplays

In June 2022 JBD started building a $92 million USD display production line in Hefei. IN 2023, JBD said that its production line has commenced operation, and is producing microLED microdisplays.

In 2023, JBD raised its A4 strategic financing round. In the company raised its B1 and B2 funding rounds.

Contact information for JBD

Company Address

1889 Hongyin Road
Lingang
Pudong New Area
shanghai
China

JBD launches the Griffin automotive-grade microLED projection platform

JBD launched a new automotive-grade microLED projection platform, branded as Griffin. These projectors are intended to be used as external displays for vehicles - in rearview mirrors, doors, and other locations around the car.

The first-generation Griffin I is based on a 0.25" microLED display panel that provides up to 500 lumens, and meets automotive-grade reliability standards. JBD says that this new system has an exceptionally compact form factor, and is likely to be a monochrome projector. JBD expects the first Griffin I projection display panel samples to be available in mid-2026.

Read the full story Posted: Mar 04,2026

JBD introduces a new full-color microLED projector module, the Roadrunner I, with increased performance and reduced size

China-based microLED microdisplay developer JBD launched a new color projector module, branded as Roadrunner I. The company says that this new product achieves smaller pixel size and increased optical efficiency compared to its earlier generation products, translating into a substantial advantage in overall form factor and image performance for full-color AR smart glasses.

The Roadrunner I projector utilizes JBD's latest 10,160 PPI (2.5 um pitch) Hummingbird monochrome microLED microdisplay, that JBD announced two months ago. The display module offers a 25-degrees field of view (FOV) and achieves an angular resolution of up to 32 pixels per degree (PPD), delivering an increase of over 20% relative to previous products from JBD. The Roadrunner I can operate at 480 Hz, an ultra-high refresh rate. 

Read the full story Posted: Dec 22,2025

Cellid introduces two new microLED-powered AR glasses reference designs

AR waveguide developer Cellid announced two new AR headset reference designs (verification models), to promote the company's latest waveguide and full display modules. 

Both reference designs are based on microLED displays. The first is an entry-level model, that uses a monochrome (green) 640x480 60Hz 3000 nits microLED display, an Alif E7 chipset, and the company's own latest plastic waveguide.

Read the full story Posted: Dec 03,2025

Even Realities launches its 2nd-Gen microLED-powered AR glasses

Even Realities launched its 2nd-gen AR glasses, the Even G2 Display Smart Glasses, based on microLED displays. The displays offer a 640x350 resolution, monochrome (green) color, 1200 nits brightness, and a 60Hz refresh rate. The Even G1 glasses were based on JBD's microLEDs, and it is likely that the G2 also uses the same microdisplays.

The Even G2 Display Smart Glasses weigh 36 grams, cost around $800, and has an optional smart ring controller.

Read the full story Posted: Nov 14,2025

JBD raises $140 million in its Series B2 funding round

China-based microLED microdisplay developer JBD has successfully completed its Series B2 financing round, raising $140 million USD (1 billion RMB). The round was led by Hundun Investment and CITIC Jingshi. Other VCs that participated include previous investors CITIC Securities, Lightspeed China Partners, Yinbai Investment, Zhiwei Capital, and more.

JBD Hummingbird Mini 2 monochrome optical module photo

JBD says that it will use the funds to accelerate it's microLED microdisplay R&D, and commercialize its new technologies.

Read the full story Posted: Oct 28,2025

JBD launches its latest microLED microdisplay platform, reaching a pixel pitch of 2.5 microns

Jade Bird Display (JBD) launched its new microLED microdisplay platform, branded as Roadrunner, increasing the resolution to 10,160 PPI (pixel pitch of 2.5 micron). JBD says that it is progressing towards mass production of these new displays, with a phased market rollout expected in the second half of 2026.

JBD says that it managed to decrease the pixel pitch to 2.5 micron (down from 4 micron in their previous generation panels), through the use of chip processing innovation and a novel device architecture. This enabled an increase in microLED efficiency (the main challenge as die sizes decreases). The displays are produced on a new 22nm backplane, which further enabled power consumption reduction (JBD says that the backplane power is capped at 18mW).

Read the full story Posted: Oct 15,2025

The new Rokid Glasses utilize JBD's monochrome microLED microdisplays

Rokid launched a new crowdfunding campaign (which already passed $700,000 with 1,200+ supporters) for its latest AR headset, the Rokid Glasses. The new AR device utilizes dual Jade Bird Display's monochrome (green) microLED microdisplays, likely its 0.13" VGA ones.

The 49 grams Rokid Glasses is powered by Qualcomm's AR1, NXP's RT600 and it offers 2GB of RAM and 32GB of storage. There's a 12MP camera, and it supports live translation and ChatGPT5. Rokid says it will start shipping the glasses in November 2025.

Read the full story Posted: Aug 28,2025

JBD successfully completed its Series B1 financing round, raising hundreds of millions of RMB

According to a report from China, Jade Bird Display (JBD) has successfully completed its Series B1 financing round. The company raised "hundreds of millions" of yuan, which could mean from around $30 million USD to almost $150 million.

The investors in this round include the Anhui Railway Fund, Ant Unicorn Fund, China Merchants China Fund, Fanghua Fund, Guangyue Investment, Hundun Investment, Shanghai Science and Technology Innovation Fund and Xichuang Investment. The company says it will use the funds mainly to accelerate its R&D.

In 2024, JBD raised its A4 round, which was also said to be in the range of "hundreds of millions of Yuan". The company's previous investors include Alibaba, Samsung, BYD and Geely. BYD is said to be working with JBD to develop MicroLED automotive applications.

Read the full story Posted: Aug 21,2025

Guangyu Gaowei announces the Coray Air2 glasses with a full-color microLED display engine

Chengdu-based Guangyu Gaowei announced their latest smart glasses, the Coray Air2. The company says the AR glasses utilize silicon carbide waveguides - the first of its kind.

In terms of the display engine, the Coray Air2 uses a full-color microLED display engine, JBD's Hummingbird, that enables a 640x480 resolution with a maximum brightness of 6,000 nits. The display engine utilize three monochrome microLED panels.

Read the full story Posted: Aug 03,2025

Alibaba launches its first AI Smart Glasses, based on JBD's green microLED microdisplays

Alibaba unveiled its first AI Smart Glasses, called the Quark AI. These glasses will be based on the company's own Qweb AI platform, and will feature a voice assistant, full voice control, a front camera and a QR payment system.

The Quark AI will have two models: the basic one without a display, and a display powered one, that will feature a monochrome green microLED display. It is likely to be based on JBD's microdisplays (Alibaba is one of JBD's investors). Alibaba says that it will launch the Quark AI Glasses by the end of 2025.

Read the full story Posted: Jul 30,2025