In May 2019 PMOLED display maker RiTDisplay announced a strategic partnership and share swap with MicroLED developer PlayNitride, and RiT later said it aims to release its first product to the market in 2020.
RiT announced today that its revenues for the year (to date) were $47.1 million USD - a decrease of 32.4% compared to last year. The company's CEO says that its PMOLED sales has been affected by e-cigarette bans in the US, and the company is now shifting its focus to develop micro LED displays (and also mini-LED ones).
In June 2019 it was reported that a US-based smartwatch brand will start a design process in Q3 2019 using a micro-LED display that was co-developed by RiTDisplay and PlayNitride. RiT was reportedly to start shipping samples in Q4 2019. Some reports suggest that RiT's first customer could be no other than Apple.