In May 2019 PMOLED display maker RiTDisplay announced a strategic partnership and share swap with MicroLED developer PlayNitride, and RiT later said it aims to release its first product to the market in 2020.

PlayNitride high-brightness high-density passive-matrix wearable Micro-LED prototype (SID 2019)

RiT announced today that its revenues for the year (to date) were $47.1 million USD - a decrease of 32.4% compared to last year. The company's CEO says that its PMOLED sales has been affected by e-cigarette bans in the US, and the company is now shifting its focus to develop micro LED displays (and also mini-LED ones).

In June 2019 it was reported that a US-based smartwatch brand will start a design process in Q3 2019 using a micro-LED display that was co-developed by RiTDisplay and PlayNitride. RiT was reportedly to start shipping samples in Q4 2019. Some reports suggest that RiT's first customer could be no other than Apple.

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