Automotive

The MicroLED Industry Association published a new white paper that provides a discussion on automotive HUDs, and microLED solutions. The white paper is openly available to download here.

Automotive HUDs present a promising market for microLED display engines, with high performance requirements, including high brightness, durability, and design freedom. This white paper introduces automotive HUDs, discusses display and system considerations, and details the different display technologies suitable for HUDs.

The full edition (available to association members only) also includes a discussion on microLED based solutions, insights on microLED HUD displays, roadmaps and challenges. 

MicroLED display developer Sitan Semiconductor announced a strategic partnership agreement with Changelight, LED epiwafer producer, with a strong presence in the automotive-market.

It seems as if this partnership is mostly focused on automotive microLED applications. The two companies aim to collaborate and co-develop high-performance microLED for automotive displays. Chagelight will likely contribute its high-performance microLED sapphire epiwafer and chip capabilities, while Sitan will be in charge of developing automotive displays based on these microLEDs chips.

Tianma is showing two new microLED display prototypes at SID Displayweek 2026. The first the company's first automotive tiled transparent display, a 19" 60% transparency prototype. The display uses three ultra-narrow-border panels joined with high-accuracy tiling to create a continuous viewing surface without visible seams.

The second display is a 12" microLED IRIS HUD, a that features a full-color microLED display designed for head-up display applications requiring extreme brightness and compact integration. Tianma says that with peak brightness exceeding 120,000 nits, the display maintains clear readability even under strong direct sunlight. The whole display engine is only 2 mm thick, and the thermal components are directly bonded to the TFT glass - thus supporting efficient heat dissipation and stable operation at ultra-high brightness. The design incorporates a fully transparent front-window optical structure without a black masking layer, preserving the driver’s field of view and enabling new HUD form factors.

AUO was showing a rollable microLED display prototype at Touch Taiwan, and we have a bit more information, and a photo showing the display (provided by AUO).

The display is 17.3" in size, and AUO is targeting automotive applications. AUO says that the displays features an ultra-thin form factor, high brightness, wide color gamut, high contrast, and low reflectivity.

China-based microLED display developer Sitan Technology has successfully closed its B3 funding round, raising almost 100 million Yuan ($14.5 million USD). Several investors participated in the round, including Xiamen Advanced Manufacturing No. 1 Fund, Xiamen Science City Mother Fund, Industrial Capital, and Longhua Capital.

This latest B3 funding round brings Sitan's total funding in its Series B rounds to over $30 million USD. The company will use the funds to accelerate its R&D and scale-up commercial production of microLED microdisplays for AR and automotive projection applications. The company currently operates a small-scale pilot line in Longhua, Shenzhen.

JBD launched a new automotive-grade microLED projection platform, branded as Griffin. These projectors are intended to be used as external displays for vehicles - in rearview mirrors, doors, and other locations around the car.

The first-generation Griffin I is based on a 0.25" microLED display panel that provides up to 500 lumens, and meets automotive-grade reliability standards. JBD says that this new system has an exceptionally compact form factor, and is likely to be a monochrome projector. JBD expects the first Griffin I projection display panel samples to be available in mid-2026.

BOE has unveiled a new microLED-powered automotive heads-up display, that achieves an ultra-high brightness of 300,000 nits. BOE says that the new Panoramic HUD (PHUD) device utilizes AI for intelligent voice and gesture control, achieving a complex command recognition rate of up to 98%.

BOE also demonstrated a touch enabled transparent microLED display on a wood grain substrate, as you can see above, for automotive applications.

AUO is demonstrating its latest microLED displays at CES 2026, showing some new panels and technologies.

First up we have a new wide-format transparent microLED display, at 54-inches. AUO says that the display offers high brightness and high transparency, and can be tiled together to create larger displays.

VueReal has introduced a new microLED-powered smart mirror platform, branded as TrueVue. The company says that this mirror was engineered to deliver an ultra-thin form factor, exceptionally low power consumption, and no need for thermal management.

TrueVue mirrors are designed to support both automotive Full Display Mirror (FDM) programs and novel consumer smart mirrors. The basic idea is that such smart mirrors could provide context-aware content, such as safety prompts, navigation cues, environmental information, notifications, and system status, directly on the mirror surface. 

Innolux will be showcasing its latest microLED display technologies at CES 2026. It released some initial information, which we detail below, hopefully next week we will be able to share more.

First up, Innolux is showing a new transparent microLED display, that it calls a MicroLED Display Window. Innolux did not share any technical details, but it says that the display offers high clarity, high transmittance, high brightness, and high resolution.