TCL launched two new microLED TVs in China, both are based on 163" 4K tiled microLED panels. The Max163M offers 10,000 nits XDR brightness, a 100% BT.2020 color gamut, ultra-low reflection and is based on TCL’s Spirit Control System 3.0 software.
The second TV is the Max163M Pro, which offers higher brightness (TCL only says "over" 10,000 nits) and 120Hz refresh rate (we do know the refresh rate of the regular Max163M, it is likely to be 90Hz or 60hz).
TCL revealed the prices of the TVs - and they are actually quite affordable, for microLED TVs - the Max163M costs 249,999 Yuan (about $36,000) while the Max163M Pro costs around $50,000. Considering that UBI Research estimates the BOM of a 101-inch 4K microLED TV at $52,000 - these prices are surprisingly low!
These are TCL's 2nd-gen microLED TVs, following TCL's 2024 2024 163" 4K X11H Max TVs.