Sony signed an agreement with TCL to spin-off Sony's TV business to a new company called Bravia Inc. TCL will pay around $473 million to acquire a controlling 51% stake in the new company. Bravia Inc. is expected to commence operations in April 2027.
Bravia Inc. will not just retain ownership of Sony's TVs - it will also include Sony's home audio equipment including audio and projectors, and Sony's B2B BRAVIA and B2B LED displays. It is not clear, but it is likely that the new company will also handle Sony's Crystal-LED tiled microLED signage displays, and also its upcoming microLED backlit LCDs.
Sony has been the first company to demonstrate a working microLED display prototype, and one of the first to deploy tiled microLED displays. As early as in 2018 for example Sony installed a Crystal LED commercial display EDGE Technologies's HQ, a 3.2 x 1.8 meters 2560x1440 pixels display. In April 2019 Sony installed the world's largest microLED display - its first 16K (15360x4320) 19.2 x 5.4 meters display at at Shiseido new research center in Yokohama, Japan.
Since then Sony has deployed residential commercial displays. In 2021 the company revealed its latest microLED series.
