In early 2025, Samsung demonstrated a prototype microLED smart mirror device, that utilizes AI to scan your face and recommend treatment solutions to tailor your skin. Today Samsung Electronics announced that it is set to release this device as an actual product.
Samsung aims to grow the AI beauty mirror not as a single product but as a "K-beauty data platform", building an ecosystem that connects skin diagnosis to product recommendations. Samsung's first partners are Amorepacific, Kolmar Korea, Olive Young, and Twiinnet. Last year it collaborated with Innisfree, which will likely be a partner too.
Samsung hopes that this product will evolve into a data-based beauty platform business, and create a new business model for the health and beauty sectors.
The new product, which is 21-inch in size (display and mirror) combines the microLED transparent display on top of a polarizing mirror and two-way mirror (half mirror) to achieve a reflectance of 70% (Samsung aims to achieve 80% later) and over 40% transmittance for the microLED display. The display offers a maximum brightness of 1,000 nits (which translates to round 400 nits to the viewer's eye, as the half-mirror transmittance is 40%).
Samsung says that the mirror utilizes three cameras (RGB, UV and polarized light) to offer high precision skin diagnosis, analyzing pigmentation, sebum, moisture, and ultraviolet exposure. A non-contact touch user interface (UI) improves both hygiene and usability.
